Obama: Brand Consistent

Singular Temperament

more revealing of their own lack of discernment and lust for blood-sport.

As a study in leadership, the Obama campaign has been a stunning example of effective leadership and dedicated team building.  This may have as much to do with those creating the message, as it does with those carrying the message.  Supporters, most visibly consisting of the broadest representation of Democrats and Independents, is demonstrably different in composition than the opposing Clinton campaign, and this is repeatedly evident in the arguments between the campaigns,  and the manner in which the respective groups entreaty the electorate.

The Clinton team had routinely been very aggressive and media savvy in packaging and executing each argument, often optioning media opportunities to preview potential major assaults and empowering those that fared well.  The high priced marketing gurus of the Clinton campaign would then, apply resources to arguments that fared well in their crafty focus group approach.  Since the myriad of info-tainment channels are clamoring for content – the campaign professionals would have been remiss to not capitalize on opportunities.  However, after a series of missteps by Senator Clinton, those media opportunities became the testing ground for plausible defences instead of a potential glimpses of policy and values initiatives.

Conversely, the Obama campaign has not altered its strategies, however, it is duly noted that tactically, they have maneuvered the campaign in such a way as to control their own message by not operating from the defensive posture.  In fact, the campaign has demonstrated a patience via a confident pause, which almost without fail, has permitted its attackers to bloody themselves by not protecting themselves from the ricochet of their own dangerous assertions.

Often this patience has been misinterpreted by the corporate media as not effective.  Calls from the info-tainment glitterati and political pundits alike for Obama to hit back and hit hard – have been wide off the mark. Although, to date, not one of the millionaire club of broadcasters has admitted that their poor assessment of Obama’s strategy was more revealing of their own lack of discernment and lust for blood-sport.

Hope Springs Eternal

Geraldine Ferraro began to talk so much, no one wanted to hear her anymore and everyone was encouraging her to seek counseling

The message of hope from the Obama campaign, was never cavalierly tossed about as the Clinton Campaign asserted.  Again, Hillary Clinton, in a show of hubris and frustration, mocked Obama’s message of hope; yet, the single most devastating blow to Clinton, was delivered by her own words as the public, press and youth rejected her argument, chastised her and punished her campaign for the sophomoric and sarcastic speech in which she mocked not only the Obama message, but the sentiments of millions of voters that believe that his message is precisely what is missing from the political landscape.

While Hillary may have had a few seconds of immediate gratification from her animated assault on hope… she paid a heavy price, since shortly thereafter, a number of prominent figures declared for Obama, directly attributing their timing as expressive of their belief that Senator Clinton had convinced them that Obama was the only choice. Further evidenced by the Clinton campaign, again changing its message, reapplying ‘Change’ throughout the campaign and distancing itself from their own assault on Obama.

The Clinton campaign, expensively staffed with marketing magnates, political warfare strategists and Democratic party dinosaurs struggles to maintain a degree of power and relevance even though their politics is obsolete and partly responsible for our present demise.   Geraldine Ferraro, a perfect example of the Clinton dinosaurs, took any opportunity to speak on a myriad of TV news outlets in order to promote her own brand and further call into question Hillary Clinton’s leadership and campaign message.

The pundits, with fingers crossed, tossing hands of coins into fountains and wishing-wells, didn’t get their wish. Obama would not take the bait.  He would not be foolish enough to engage.  By simply exercising a little patience, just like her candidate – Geraldine Ferraro began to talk so much, no one wanted to hear her anymore and everyone was encouraging her to seek counseling, since her conclusions and assertions betrayed any facade of mental health she had previously enjoyed.

A Positive Mentality

They seldom overreact, they seldom express contentious issues with contentious language.

The singular most damaging mistake Obama opponents have made is confusing a positive message with a positive mentality.  It is flaw in critical thinking that further distinguishes the candidates and their respective teams.  The differences are stunning.

The Clinton team has given every indication that they essentially have no plan to win the nomination other than encouraging their supporters to be anti-Obama, asserting that the Obama campaign has called for her to step down.  While this may create enough distracting buzz, it is not without permanent damage to the party and to herself politically.

Conversely, Obama’s team consistently delivers an upbeat message.  They are focused on the Republican Party opposition and apparently trust the DNC to solve the MI and FL debate, which includes Obama representation.  They have managed to keep the issues separate and distinct from matters of governance, public policy and international relations.  Moreover, they have avoiding conflating political issues with public policy issues, another overwhelming shortcoming of Clinton’s leadership.

However, most clearly, the Obama team practices a mature methodology that minimizes negativity by expressing thoughts in a positive manner.  It is evidenced in the language of the campaign, in the demeanor of the campaigners and in the words of Obama.  The messages put out by the Obama campaign and the results of that message were not a secret.  The campaign has trained quite openly.  They seldom overreact, they seldom express contentious issues with contentious language.  They always react in a predictable manner that  apparently continues to frustrate his detractors and win over more supporters.

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One Response

  1. Excellent analysis.

    Ferraro hasn’t been relevant for a long time. She makes her living giving speeches and doling out patronage.

    Dinosaur is right. Democratosaurus Extinctus

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